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LinkedIn Preview Not Updating? Here's Why

How LinkedIn caches Open Graph data, how to force a refresh, and what to check when your link preview shows old content.

You updated your og:image or title, shared the link on LinkedIn — and the old preview still appears. This is almost never a bug in your code. LinkedIn caches Open Graph data aggressively.

How LinkedIn caching works

When a URL is shared for the first time, LinkedIn's crawler fetches the page and stores the OG metadata. Subsequent shares of the same URL reuse that cached snapshot — even if you changed the tags minutes ago.

Cache duration varies but can last days to weeks for high-traffic URLs.

Force LinkedIn to re-scrape

  1. Go to the LinkedIn Post Inspector.
  2. Enter your URL and click Inspect.
  3. Review the fetched title, description, and image.
  4. Click Refresh if the data is stale.

This forces LinkedIn to re-fetch your page and update the cache.

What to verify before refreshing

Make sure the live page actually serves the new tags:

  • View page source — confirm og:title, og:description, and og:image reflect your changes.
  • Open og:image directly in a browser — confirm the new image loads.
  • Check that your CDN or hosting is not serving a cached HTML response to bots.

Common reasons refreshes still fail

| Issue | Fix | |-------|-----| | Tags only updated in JS, not server HTML | SSR or static meta tags in <head> | | CDN caches old HTML for bots | Purge CDN cache or exclude bot user agents | | og:image URL unchanged but image file replaced | Use a new filename or add a version query (?v=2) | | Redirect chains confuse the crawler | Point og:url to the final canonical URL | | Image too large or slow | Optimize to 1200 × 630, under 1 MB |

LinkedIn image requirements

LinkedIn recommends 1200 × 627 px images. Formats: JPG, PNG, or GIF. Minimum width: 200 px. Images smaller than 1200 × 627 may appear with letterboxing.

Prevent future cache headaches

  • Use versioned image filenames when updating OG images (og-v2.jpg).
  • Set og:url to a stable canonical URL.
  • Test with OpenGraph Check after every deploy to confirm crawlers see the latest tags.